Our Story
InterconnectED began as an outpouring of our founder burning out. Dr. Willie N. Brewster III was the poster child for educational success—a highly effective teacher with 100% student proficiency, a transformational principal earning recognition and awards.
But behind the accolades, he was drowning.
"I was highly effective at my job, but I became a persona, not a person."In 2022, while pursuing his doctorate at Teachers College, Columbia University, Willie made the difficult decision to leave the principalship. As he was conducting his research, he noticed a critical gap: organizations were supporting people with technical skills but neglecting the adaptive work—particularly self-care and sustainable practices.
What started as personal recovery became a mission.
Willie began facilitating workshops like "Balance or Burnout," "The 8 Types of Support Every Team Needs," and "Boundaries or Burnout," consistently achieving 96-100% participant satisfaction. But there was a problem—the workshops ended, and people went back to unsustainable systems.
They needed tools to help sustain what they learned in training.
As Willie developed the JAR framework and planning concepts, his soon-to-be business partner witnessed the transformation happening in educators' lives. "I believe in this and you," he said. "I want to support your vision." He joined as Chief Product Officer, and together they built BalancED—the infrastructure that makes sustainable balance possible along side and beyond the workshops.